Starting a business is one of the most exciting experiences.
You have to brainstorm an idea, then make that idea happen and then you’ve to find every possible reason to convince yourself that your idea is perfect. Sounds like a tough job doesn’t it?
But that’s just the tip of the iceberg as there’s way more to success than you can imagine.
Are you an entrepreneur yourself or you’re on the path of becoming one? Do you wonder what is the secret sauce that makes an entrepreneur a powerful success story? Then you’ve come to the right place. Here are 5 incredible ways to open up your wings as an entrepreneur and take that flight.
Here’s how you can set your course on the path to your very own success.
Do Effective Networking
One of the most vital aspects of making your business survive and thrive gracefully in the market depends on how well your business is being discussed out in the general public. And the only way you can do that is letting others hear about your business from people who have the power to give it voice. It’s the foremost way to grow your startup from scratch.
If you don’t have a good social network to get your business heard, it’s time you focus on networking. Effective networking is a key player which ensures that your business is going to get the shares it needed. We live in a time where social media is the norm, so what another way could be best then finding people with a great number of followers to promote your business right? Such people are called Social Influencers.
So the first step you take towards the very success of your business is to find powerful social influencers in your business niche. Outreach to them, connect with them, get to know them, provide them value, let them know you care about them & then ask them to promote you.
Can’t seem to find the right social influencers on your own? Social Bakers is an interesting tool that helps you search up Instagram Influencers in your specified niche. Similarly, Buzzsumo can help you find Twitter accounts and Instagram accounts of your favourite followers so you can reach them out.
Send out Valuable Content
Do you know why many businesses fail? You will be amazed to know that it’s because of the content. If your business is unable to create the perfect voice for your brand or it fails to educate the audience the value it gives, there’s a high chance that the audience will choose a different alternative to settle their mind upon. Hence, it is important that in your blogs, on your websites, and in your social accounts, you post content that educates the masses on what you’re selling and how it is different.
At the same time, we can’t avoid SEO as it is an integral part of ensuring that your content appears on the Google SERP. So before you publish your content, make sure to do some effective keyword research using powerful SEO tools such as AHREFS or Long Tail Pro. But, when it comes to keyword research, in the wake of seeing their website appear on top of Google, entrepreneurs often forget about the content. They divulge themselves deeply into the science of keyword ranking which isn’t a good thing. Don’t deviate from your initial perspective which is to publish content that provides value.
One of the best ways to start is by publishing a “how-to” guide on your product/service. Go ahead!
Leverage the Power of Emails
Have you considered email marketing for your business yet?
While email sounds like a practice that’s long been dead in the digital world, it certainly isn’t. Do you know that there are almost 3 billion email accounts as we are moving into the new year of 2020? And almost 35% of these individuals open their emails just about every day by looking at the subject line.
Building an email/subscriber list is the first step to effective email marketing. One of the best ways is by placing an opt-in form on your official website. As more and more people will come to your website, they will sign up for newsletters and then you can collect that information for future marketing. Craft interesting emails that add value to them and then send it out to your list to effectively engage them.
Push the Word out Through Social Media
Social media has taken the lion’s share of people’s attention. It’s where the major audience of the world is. However, that certainly doesn’t mean that every platform on social media can contribute to your business effectively. For example, Instagram might not be the best platform for task management software such as Taskque as it is more oriented towards selling a productivity solution. It’s because Instagram mostly has an audience that is majorly inclined towards the fashion industry.
You can leverage other social media platforms in the future when you decide on giving your brand or service a different edge, but initially, it is best advised that you choose one that complements your service. Initiate with at least 1 or 2 in the beginning in order to amplify the value of your brand initially.
Become active. Start engaging your followers. Post relevant content. Message in timely manners.
And before you know it, you’re on the path towards creating the perfect voice for your brand. There are plenty of social media platforms such as Google+, LinkedIn, Instagram, Facebook, Pinterest, Tumblr, Flicker and Quora. Give each a try and see which one is the best option for your digital business.
Lastly, Take One Step at a Time
It’s okay if you are failing to market everything at once. Not everyone can handle everything proficiently. If you’re already having a tough time, the best thing to do here is to start small. Take a small niche and identify the consumer market first. If all goes good, then you can consider expanding the range. Step by step, market your product to more people. If you rush things, there’s a chance that you may not be able to send the right word out. And this can eventually create a problem for business.
So initially, you can shift your focus on taking the baby steps. Let your business strengthen its ground.
So there you go here are my 5 tips on how entrepreneurs can fuel their business to success. Do you have any other points? Share them with us and we would love to talk about them.